Design Strategy.

Creative Direction.

Digital Innovation.

Karina is a Manchester-based Brand Strategist and UX/UI Designer specializing in high-growth industries. From leading product design in the healthcare sector to directing editorial content for fashion and film, her work is defined by a commitment to cultural relevance and functional excellence, shaping people-centred experiences and ecosystems across digital interfaces and experiential touchpoints.

As founder of boutique creative agency and platform VAGUE, she manages a global contributor and talent network across Europe, Africa, North America and Asia connecting brands to street-level culture, creative catalysts and editorial intelligence with agency capability.

Sitting at the intersection of technology, culture and style, she brings a unique "whole-brain" approach to every project — balancing analytical user research with high-concept visual storytelling to build culturally-resonant brands that thrive in a digital-first world.

🧠 Core Expertise

• Design: UX/UI, Product Design, Design Systems

• Strategy: Brand Identity, User Research, Market Positioning

• Creative: Art Direction, Creative Production, Editorial Leadership

💼 Selected industries

• Fashion / E-commerce

• Film / Entertainment

• Arts & Culture

• Healthcare

Currently accepting select commissions in London, Manchester, Paris and remotely.