🏆 Key Contributions

• Hired as Head of Social (July 2025) to lead editorial voice development across social platforms

• Established a distinct, recognizable tone aligned with Deeds’ “culture, unwrapped” positioning

• Designed in-house content creation workflows balancing viral pop culture news coverage and contributor submissions with native editorial and original production

• Developed campaign rollout strategies for cover releases, community events, media partnerships and editorial projects

• Acted as a strategic bridge between editorial, creative, operations and partnerships teams

• Shaped coverage for fashion weeks, awards seasons and cultural moments globally

• Restructured the organization’s human resources to maximize talent distribution against company objectives and my editorial vision

• Mentored peers, juniors and management in leadership, social strategy, editorial, copywriting and magazine operations

📊 Strategic Impact

• Shifted social output from reactive posting to editorial-led programming

• Strengthened Deeds’ authority in pop-cultural commentary while increasing reach (+70k accounts) and engagement (over 160k monthly interactions)

• Grew Instagram audience from 29.3k to 34.8k followers organically during my six-month tenure

• Increased monthly views from 3M to 5M organically (peaking at 8M) during my six-month tenure

Current focus

• Promoted to Managing Editor (January 2026)

• Designing contributor-led content frameworks that bridges social, editorial and cultural commentary

• Commissioning and editing culture, fashion, music and film-led content across regions